Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children's toy to a collector's item? And why is it so expensive?

00:00 - Intro
01:12 - Lego's Rise
02:39 - The Lego System
05:39 - Lego's Fall
07:39 - Adult Fans Of Lego
13:07 - Conventions
14:32 - Lego Resale Market
17:34 - Lego's Rise (Again)
19:37 - Products For Kids And Adults
22:54 - Why Lego Is So Expensive
25:51 - Will Lego's Success Last?
28:04 - Credits

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Why Lego Is So Expensive | So Expensive | Business Insider