From Collector to Creator: Starting a Doll YouTube Channel in Australia

Join me, Rhiella, creator of this YouTube channel Army of Dolls, as I shares my unique journey into the world of fashion doll collecting at the Malvern Doll Fair's Festival of the Doll. In this intimate and inspiring presentation, I open up about my evolution from a complete newcomer to a dedicated collector and content creator. From my early fascination with customizing dolls and designing miniature fashions to building a niche channel that showcases rare and collectible fashion dolls like Integrity Toys, JamieShow, Susie, and Smart Dolls, I highlight the importance of authenticity, creativity, and community in the doll world. I also shed light on the unique challenges that being an Australian Youtuber poses, of collecting and reviewing dolls from outside the U.S., including delayed product releases and limited access.

Discover how my passion for dolls turned into my YouTube platform that educates and empowers collectors worldwide. Through honest reviews, detailed body and fashion comparisons, and creative sewing projects for niche dolls like Dawn and Pippa, Army of Dolls has become a go-to channel for adult doll enthusiasts seeking thoughtful and engaging content. I share key insights into growing a successful doll-focused YouTube channel—from understanding your niche and creating SEO-friendly videos to embracing your identity as a collector. Whether you're a longtime collector or new to the hobby, I hope to inspire you with this story that celebrates what makes doll collecting a powerful and joyful form of self-expression.

00:00 Introduction to the Festival of the Doll
01:08 Who is Rhiella?
03:50 How it all started - my childhood
04:28 My early doll collections: Alex, Susie and Havoc
08:20 My sewing projects
10:10 Starting my Youtube channel
13:26 Obstacles and challenges
16:55 Tips and Tricks for Youtube
19:01 Video Successes
20:18 Takeaways for Youtube and collecting
22:20 Meet my dolls

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