Why Do You Need An ESP For Your Transactional Emails? - Modern Marketing Moves

Why Do You Need An ESP For Your Transactional Emails? Have you ever wondered how businesses ensure their important emails reach customers reliably? In this video, we’ll explain why using an Email Service Provider (ESP) is essential for transactional emails. We’ll start by defining what transactional emails are and why they play a key role in customer communication, including order confirmations, password resets, and account notifications. We’ll discuss how ESPs help improve email delivery, prevent messages from ending up in spam folders, and ensure your messages arrive promptly. You’ll learn about the technical settings managed by ESPs, such as SPF, DKIM, and DMARC, which help authenticate your emails and boost deliverability. We’ll also cover how ESPs support automation through APIs and SMTP, allowing your website or app to send personalized, timely messages automatically. As your business expands, an ESP can handle higher email volumes without compromising performance. Plus, many ESPs offer detailed reporting features, giving you insights into open rates, click-throughs, and delivery status—helping you refine your email strategy. Separating transactional from marketing emails with a dedicated ESP ensures your customers always receive critical information without interference. Building trust through timely, accurate messages encourages customer loyalty and engagement. Join us to discover how choosing the right ESP can support your growth and keep your communication efficient.

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