From Zero to $2 Billion, Chatting With Smartnews Advisor
Автор: Liftoff Mobile
Загружено: 2022-09-28
Просмотров: 313
Apple’s app tracking transparency was great … if you were primarily monetizing via ads on Android. In this episode of Mobile Heroes Uncensored hosts John Koetsier and Peggy Anne Salz chat with long-time SmartNews marketing leader Fabien-Pierre Nicolas, now an advisor.
We chat about ad monetization, using old-fashioned linear TV for mobile user acquisition ads, and automating hyperlocal organic and paid reach on Facebook. And, of course, as always, much, much more!
Timestamps
0:00 Unicorn apps
2:30 19 different jobs on LinkedIn
5:35 The TikTok of learning
9:00 SmartNews user acquisition strategy
13:30 Consumer-driven growth
15:30 Borrowing from big tech
18:40 No good ad campaign survives contact with the enemy
20:20 Top 3 tips for mobile marketers
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