Fractional CMO: Navigating Growth Challenges

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

Episode Summary

In this episode of Fractional Futures, Paul Mills and Dan Gwalter discuss common pitfalls associated with a portfolio career. They cover topics such as identifying growth traps, maintaining quality while scaling a service, financial management, planning for growth, and staying ahead of industry trends. Dan emphasizes the importance of finding time to build your brand and nurture relationships, rather than dedicating 100% of your time to one client. He also advises knowing your ideal client profile and being selective in order to avoid overcommitting. Paul and Dan also discuss the challenges of managing sustained growth and future-proofing your career in a competitive market.

Special Guest

Dan Gwalter, Founder No-Nonsense Leadership
Connect with Dan:   / danielgwalter  

Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service.

You can book using this affiliate link. https://calendly.com/no-nonsense-lead...

Key Takeaways

• Identify growth traps in a portfolio career and find time to build your brand and nurture relationships.
• Know your ideal client profile and be selective to avoid overcommitting.
• Maintain quality while scaling a service by prioritizing incumbent clients and developing processes to manage multiple clients simultaneously.
• Future-proof your career by creating value-based products, developing a safety net option for existing clients, and staying focused on your core offer.
• Stay ahead of industry trends by selectively pivoting and avoiding overloading your offering with too many skills and capabilities.

Sound Bites

• "You have to find time to build your brand, to nurture the existing relationships that you've created and to create new relationships."
• "Define your ideal customer in both directions, not just what they are, but what do they need and what does that mean for you?"
• "Your time is always best spent looking after incumbent clients because the cost of acquisition for new clients is so high."

Chapters

00:00 Opening Titles
00:58 Introduction
02:17 Growth Traps
06:48 The Importance of Value-Based Services
08:18 Maintaining Quality While Scaling
11:39 Financial Management and Planning for Growth
14:38 Staying Ahead of Industry Trends
15:06 Future-Proofing Your Career
17:55 Closing Summary

Contact VCMO

• Connect with the host:   / paulmills-fractionalcmo  
• Email us: [email protected]
• Visit our website: https://www.vcmo.uk
• Phone us: +44 (0) 331 630 9395

Thanks for streaming & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.