Why Your Course Sales Are Down (And What’s Actually Working Now)

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If your traffic is down…
Your course sales are flat…
And it feels like your content just isn’t landing the way it used to —
You’re not alone… and you’re not crazy.

The content marketing game has changed.
What used to work — grinding out SEO posts, chasing algorithms, building massive audiences — isn’t working anymore.

But here’s the good news:
The new rules don’t require you to work harder.
In fact, they favor creators who go deeper instead of wider — who focus less on reach and more on relationship.

Today, I’m going to show you what’s working right now — and how to thrive in this new era of content creation.

Chapters

00:00 Navigating the New Era of Content Creation
03:01 Understanding the Shift in Content Marketing
14:12 The New Way: Building Deep Relationships
28:06 Transforming Offers for Success