This book is made with garlic-infused ink. Is it a good marketing tactic? | Hanomansing Tonight

Author Jennifer L. Armentrout teamed up with Hellmann's mayonnaise to launch a special edition of her book printed with garlic-infused ink. Morgan Wescott, associate dean of marketing management at the British Columbia Institute of Technology, discusses why she thinks this is a clear example of a successful marketing campaign.

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