Savile Row Suits are The Most Expensive in The World. Why? | So Expensive

Savile Row suits are the most expensive in the world. why? | So Expensive
In this episode of GSB - So Expensive, we investigate the quiet London street that sells the world’s most ordinary-looking suit for the price of a car. Savile Row tailoring looks simple—no logos, no hype—yet it becomes So expensive for reasons most people never see. We break down the real cost drivers: a 10–15 year apprenticeship pipeline, tiny output (often just 1–3 jackets per week), and Mayfair workshop overhead that pushes every hour of labor upward. Then we go inside the bespoke process: 20–40 measurements, a hand-drawn pattern cut from scratch, multiple fittings, and a raised canvas built with horsehair, wool, and linen so the jacket molds to your body over time. Finally, we reveal the material wildcard—rare cloth like vicuña that can cost £1,500–£1,800 per meter, meaning the fabric alone can exceed £5,000 before a single stitch. Is this tradition priceless, or is it an outdated flex? Watch to the end for the debate, the lessons, and how to judge craftsmanship without falling for marketing. So expensive. So expensive. Worth? When a suit looks plain, perfection turns invisible—and that invisibility is why it’s So expensive. Ever bought something So expensive? Comment what it was and if you’d pay again.

00:00 The Mystery Hook: The Brand That Refuses Marketing
01:13 WHY IS BESPOKE SAVILE ROW EXPENSIVE?
02:36 The Origin Story: 1792, Paris, and the Trunk-Maker Legacy
04:04 The Real Price Engine: Scarcity by Design
06:10 The Fight Online: Canvas vs. “Real Luxury”
11:16 Celebrity Proof: Quiet Luxury’s Favorite Flex
12:35 Worth It or Not: Investment Reality Check
12:35 Buy Smart: How to Avoid Fakes and Pick the Right Model

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