How Top DTC Brands Increase Conversions with a CRO Insights Audit

Learn how Blend Commerce’s CRO Insight Service lifts eCommerce revenue using the Buy Trifecta (Buy Now, Buy More, Buy Again) and PECTI scoring (Proof, Ease, Cost, Time, Impact) to prioritise A/B tests and site changes. Ideal for Shopify and Shopify Plus brands that want faster, smarter growth.

What you’ll learn:

The Buy Trifecta: the simple way to diagnose where growth is stuck — Buy Now, Buy More, Buy Again
How our team analyses your data, behaviour and UX to spot conversion leaks
The PECTI prioritisation method that ranks tests by Proof, Ease, Cost, Time, Impact
What you actually get: a CRO Insights call, a visual Insights report, and 50–60 prioritised actions (a 4–6 month roadmap)

Who this is for?

eCommerce leaders, DTC founders, and marketing teams who feel conversion rates have slipped, growth has stalled, or they’re not sure where to focus first.

How it works (simple & light‑touch)

1. Access & onboarding (about 30–40 mins from you)
2. Deep analysis (typically 3–4 weeks, using your real data)
3. Prioritised roadmap with PECTI so you know what to do first, not just what to do
4. Implement with your team, with us, or a mix — you choose

⏱️ Chapters

00:00 Intro
00:31 The Buy Trifecta (Buy Now / Buy More / Buy Again)
01:32 Benchmarks & knowing your baseline
02:14 How the CRO Insight Service works
02:58 Access & onboarding
03:47 Timeline and prioritisation overview
05:13 PECTI explained (Proof, Ease, Cost, Time, Impact)
07:00 What you get: CRO Insights call (+ top priorities)
07:55 Visual CRO Insights report (CoffeeCo example)
10:16 PECTI sheet walkthrough
11:18 Implementation options & next steps

Key takeaways

You don’t need more guesses — you need evidence‑based priorities.
PECTI removes opinion and ranks actions by impact vs. effort.
Expect 50–60 recommendations mapped into a 4–6 month CRO plan.
Implement internally, with us, or hybrid — you keep control.

Try it for your brand

👉 Book a CRO Insights call: [add your booking link]
📄 Ask for the PECTI Scorecard template: [add link or email]

💬 Question for the comments: Which lever do you think is letting you down the most? Buy Now, Buy More, or Buy Again?

Comment NOW / MORE / AGAIN and tell us what you struggling with.