Webinar Express: Marketing at the heart of business and cultural transformations

When a business announces a transformation or change agenda, marketing is often right at the heart of that, setting vision and strategy and building brands that can lead the change. But is everyone up for that mindset and cultural shift?

Join us to hear Marketing Director, Megan Harrison, share first-hand experiences and touch on common opportunities and challenges that present themselves to marketers in transforming businesses. Megan will also share some insights into some of the core leadership and marketing attributes that are invaluable in addressing these.

Sharing experience garnered from a range of organisations, the session will showcase a variety of real-life case studies and will cover:

• Business transformation – why is marketing often at the forefront?
• Organisational impact – is everyone up for the shift?
• Functional marketing – what lies beyond this?

Speaker: Megan Harrison, Global VP of Marketing, Grupo Bimbo