TAITRA外貿協會「2025年台灣國際專業展宣傳影片」

外貿協會每年辦理近 30 項台灣國際專業展，包括台北國際電腦展、台北國際自行車展、台北國際工具機展、台北國際汽機車零配件展及台北國際食品展等國際知名專業展，同時以「創新」與「新創」為驅動力，緊扣全球產業發展趨勢，持續開發新展區，同時透過全方位行銷活動，攜手臺灣企業迎向瞬息萬變的多重挑戰，探索產業永續發展之旅程。
外貿協會辦理之專業展近幾年來與KOL、YouTuber、各產業專家等合作，透過展場導覽影片拍攝、Live直播等方式，以產業意見領袖力量培養廣大受眾之宣傳渲染力；另外，為觸及更多受眾，提升展覽品牌認知度，2020年起貿協辦理之專業展亦開設Podcast節目，包含工具機產業帶狀節目「製造癮(ManufacturersWin)」、透過軟性騎行與運動健身素材激發聽眾興趣的「騎健店(Bikes & Sports Fun)」、專為科技迷打造的頻道「TECHIT TECHIE」，以及涵蓋再生能源、淨零碳排、智慧移動等豐富話題的「電淨所(WATT’s UP)」。

Taiwan International Trade Shows: https://www.ttsdchannel.com.tw/

TAITRA hosts nearly 30 annual international trade shows, including COMPUTEX TAIPEI, Taipei CYCLE, TIMTOS, Taipei AMPA, and Food Taipei etc., These shows with a focus on innovation and start-ups, aligning with the latest trends in global industrial development. New pavilions will be added to enhance the exhibition experience. Simultaneously, a comprehensive array of marketing campaigns will be launched to assist Taiwanese businesses in overcoming a myriad of ever-changing challenges and embarking on a journey towards sustainable development.

In recent years, the international trade shows organized by TAITRA have embraced innovative promotion strategies, collaborating with key opinion leaders, YouTubers, and experts from various industries. This concerted effort, involving influential figures from diverse backgrounds, allows us to connect with a broader audience. Through the creation of videos, including guided tours of exhibition sites and live studio content, we have successfully pinpointed industry professionals.

In addition, to effectively engage diverse target audiences and streamline the path to brand recognition for exhibitions, TAITRA has embraced podcast production since 2020. This initiative includes programs such as Manufacturers Win, spotlighting the machine tool industry, Bikes & Sports Fun, designed to pique interest in biking and sports, TECHIT TECHIE, offering insights into fascinating innovations in science and technology from around the world and WATT’s UP, delving into topics like renewable energy, net-zero carbon emissions, and smart mobility.