The Quaker Oats Man [and the artist that saved him] | Exploring Niagara Falls

Today, we learn how a Niagara Falls leader and a master mural painter brought a long-forgotten piece of American advertising history back to life.
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616 Niagara Street is a mixed-used development: complete with apartments, a cafe, and a shared workspace. It's also the home of the Explore Niagara office. Like any urban reuse project, 616 is quirky. The icon of the building is a massive multi-story advertisement for Quaker Oats, which had been hidden away for over 100 years. When Patrick Whalen of the Niagara Global Tourism Institute uncovered the mural behind a wall in 2019, it set off a wild course of events, and a series of coincidences leading to the incredible restoration of one of the last remaining Thomas Cusack murals in America by master sign painter David Jones.
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Filmed on location at 616 Niagara Street in Niagara Falls, NY.
Narrated by Nico Santangelo
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Subtítulos en español proporcionados por Billy Butski.
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Plan your trip to Niagara Falls by visiting www.explore-niagara.com

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Timestamps:
00:00 - Intro
00:51 - The Origins of 616 Niagara
01:18 - Uncovering the Quaker Mural
02:25 - Thomas Cusack Co
04:52 - A Major Roadblock
05:57 - Enter David Jones
07:08 - A Very Bad Job, A Very Good Opportunity
08:41 - Short Supply
09:08 - The 10 Minute Sketch
10:05 - A Master Painter
11:24 - A Lasting Legacy
11:59 - Quaker Man Solved

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#niagarafalls #artist #citylife #historicpreservation #urbanrenewal #restoration