Why is Trader Joe's so popular?

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In this Our Changing Climate environmental video essay, I look at why Trader Joe's is so popular and whether it is really that sustainable? This video compliments Polymatter's video on Trader Joe's (linked below), with the purpose of looking at the four main ways Trader Joe's addresses its environmental impact. Through food waste, packaging, sourcing, and energy, Trader Joe's creates a mixed bag of environmental actions and impacts. It has thoroughly addressed its food waste problem and is beginning to minimize its packaging impact. But it's hard to tell where its products come from and they don't have any public emissions reduction plans. At the end of the day, Trader Joe's is not the most ethical or sustainable company. It listens to what its costumers want and does it. That's what makes it so popular as well.

Make sure to check out Polymatter's "Why is Trader Joe's So Cheap":    • Why Trader Joe’s is So Ridiculously Cheap  

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Resources:
1. 2019 Sustainability Progress (Trader Joes): https://www.traderjoes.com/announceme...
2. What Brands Are Actually Behind Trader Joe's Snacks? (Eater): https://www.eater.com/2017/8/9/160990...
3. Ten questions for the author (Mark Gardiner): http://traderjoessecrets.blogspot.com...
4. Inside Trader Joe's (Trader Joe’s Podcast): https://www.traderjoes.com/digin/post...
5. US Supermarkets Are Doing Bulk Food All Wrong (Civil Eats): https://civileats.com/2019/10/28/us-s...
6. Trader Joe's Shopping Tips (Business Insider via YouTube):    • Trader Joe's Shopping Tips  
7. Why Trader Joe's is so cheap (Business Insider): https://www.businessinsider.com/why-t...
8. The Truth Behind Trader Joe’s: What You May Not Know About TJ’s Brand (Groundswell): https://groundswell.org/the-truth-beh...
9. Trader Joe’s Company Clean Air Act Settlement (EPA): https://www.epa.gov/enforcement/trade...

#TraderJoes #Greenwashing #Sustainability