A Bewitching Sync Licensing Talk with Sonnet Simmons of 2Indie | Exclusivity, Sync Agents, Pitching

For this episode airing on Halloween, we have some very scaaaary sync licensing stories that may or may not have been told by a witch. Ok, so that’s not exactly true.

They aren’t scary stories and aren’t told by a witch…or are they?

I’ve told you many times many times about when I first heard about this thing Sync Licensing on a podcast. A lady named Cathy Heller was talking about how artists and songwriters could make music income by getting their songs into TV, film, advertising, and videos games.

Hearing that podcast was basically a "turn that car around" moment for me professionally and changed the path of both my music business and my personal music focus.

I went from producer back to composer, eventually getting both my first sync deal with a BMG library AND a master’s degree in music composition. Scary twist? Not really.

Well, today I’m going to speak with Sonnet Simmons of ‪@2indieofficial‬ who was part of that journey with Cathy Heller and their company Catch the Moon, and now works in, and teaches others, about sync licensing through her podcast 2Indie.

#musiclicensing #synclicensing #producers

LINKS IN THIS VIDEO:

Find out more about Sonnet Simmons and her company 2Indie at https://www.2indie.com/

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0:00 - Is Sonnet Indeed a Witch?
1:05 - Special Halloween Open Theme & Intro
3:50 - How Eric Got TO Sync
6:18 - How Sonnet Got TO Sync
12:53 - How We Both Got HERE
19:08 - I Have Some Questions/Exclusivity
19:28 - Exclusivity in Sync Licensing
24:49 - How Music Supervisors Think
28:28 - Is Sonnet a Sync Agent or...?
30:28 - Sync Libraries vs. Direct Pitching
36:00 - What Is a Topline?
38:00 - Songs vs. Cues
40:17 - Sync Conferences & Networking
47:18 - The Importance of DISCO
49:02 - Briefs vs. Write What You Want
57:28 - How Does Sonnet Pitch?
1:00:54 - How We Use A.I. in Licensing
1:05:00 - Thanks and Next for Sonnet