Rebuilding and Automating a Business from the Ground Up, with Tara Button

➡️ Follow along with our founder community:   / jameswgjohnson  

Tara Button is the bestselling author and founder of Buy Me Once, a mission-driven e-commerce business dedicated to finding the longest-lasting products on the planet to change our throwaway culture. After her business idea went viral in 2016, Tara raised over £3 million and grew her team to 14 people.

However, when the business faced a critical cash flow crisis in 2024, she made the radical decision to let go of her entire team and rebuild the company using AI automation. The result was their most profitable quarter ever, proving that sometimes scaling down is the path to scaling up.

➡️ Show Links
  / tara-button-a3548925  
https://www.buymeonce.co.uk/
https://www.buymeonce.co.uk/products/...

➡️ Peer Effect Podcast - Frameworks for Founders

Subscribe & Watch The Full Podcast⁣ -    / @peereffect  

Welcome to the Peer Effect Podcast, hosted by founder coach James Johnson.

On this podcast, James sits down with founders, operators, and business leaders to unpack the frameworks and strategies that actually work when scaling a business. From his "It Starts With You" methodology to "No Excuses" execution principles, James explores the real challenges of building and growing companies.

He interviews successful entrepreneurs and thought leaders to extract practical insights that founders can immediately apply to their businesses, covering everything from leadership and team building to marketing and operations.

Website: https://peer-effect.com/

Podcast - Spotify: https://open.spotify.com/show/0U3ebhi...

Podcast - Apple: https://podcasts.apple.com/za/podcast...

YouTube:    / @peereffect  

Instagram:   / peer_effect  

LinkedIn:   / the-peer-effect