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Artificial intelligence offers much for public service media newsrooms but it also brings significant challenges. It can drive efficiencies, freeing up journalists to do more journalism, assist in research and help them tell stories in creative new ways. It can broaden the public’s access to journalism through simple processes like automated translation and transcription and more complex tasks like generating new formats. But there are concerns about bias, about hallucinations and there’s what the audience thinks – is it ready for Gen AI news content? Public service media news is built on a reputation of trust, how can this be preserved in an era of AI while newsrooms seize its opportunities to deliver on their mission?

This new course from the EBU Academy School of AI attempts to help newsroom leaders in answering this important question and develop a robust and thoughtful AI strategy. Led by Alexandra Borchardt, the lead author of the EBU News Report 2025, ‘Trusted Journalism in the Age of Generative AI‘, our classes draw on her extensive research into the topic and her considerable experience as a newsroom leader and change management coach.

ℹ️ More info here: https://academy.ebu.ch/ai-strategy-de...

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