How to Run Smarter and More Contextual DOOH Campaigns

#webinar #dooh
Programmatic DOOH is transforming the way brands engage with audiences in the real world.
More flexible, more precise, and more contextual, it has become a strategic and essential lever to amplify your campaigns.

In this session hosted by Displayce & ProgrammAds, you’ll discover how programmatic DOOH can become a game-changing tool for your media mix and what are the golden rules to run successful campaigns.

Donwload our white paper to know more about pDOOH: https://www.displayce.com/from-glance...

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About Displayce
Displayce is a pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally. Through its Media Buying Platform (DSP), Displayce connects advertisers and agencies to more than 1,600,000 billboards in 80 countries, offering them the largest DOOH inventory in the world, so they can trade contextualised, cookieless and impactful digital Out-of-Home campaigns. Displayce Data Management Platform centralises, models and activates first and second party data linked to the OOH inventory of media owners, in order to design relevant, high-performance campaign proposals for brands. Founded in 2014 in Bordeaux, Displayce has a physical presence in 8 countries (France, Spain, the United Kingdom, Belgium, Italy, Germany, Brazil and the United Arab Emirates). Since July 2022, JCDecaux has held a majority stake in the structure.
Learn more at: https://www.displayce.com/en/