The Video Podcast Framework for LinkedIn with Ben Amos

At LinkedIn Local Sunshine Coast in August 2025, Ben Amos from Innovate Media and Engage Video Marketing, delivered a workshop to over 80 business owners. He shared how to create a content machine using long-form video!

Want to build authority and connect with your ideal clients?

In this video, we break down a simple 3-step framework (POD) to fuel your LinkedIn strategy with video including why you need a strategic marketing approach, the power of video content and the POD Framework: Plan, Output, Distribute.
________________________________________________________________________
0:00 - LinkedIn Content Overwhelm?
0:36 - Strategic Marketing on LinkedIn
1:38 - Video Fuels Content Marketing
2:40 - LinkedIn Algorithm Favors Dwell Time
5:16 - Plan Your Content Strategy
8:44 - Value Content, Not Fluff
12:42 - Build Expert Relationships
13:48 - Riverside FM Recording Upgrade
17:05 - Record Solo Shows on Riverside
21:57 - Opus Clip Viral Content Tool
24:14 - AI Content, Crap Framework
27:39 - Engage Authentically on LinkedIn
________________________________________________________________________

You can connect with Ben Amos
  / beninnovate  

Purchase Engage - the definitive guide to video marketing
https://engagevideomarketing.thriveca...

You can access additional networking resources
https://buylocalsunshinecoast.com.au

You can download the slides here:
https://www.buylocalsunshinecoast.com...

You can read the summary article about the presentation here:
https://www.buylocalsunshinecoast.com...

About LinkedIn Local Sunshine Coast

LinkedIn Local aims to generate referral and collaboration opportunities among our members and guests. Business is better together. LinkedIn Local Sunshine Coast is a FREE networking event offered to all business professionals and business owners on the Sunshine Coast.

The aim is to help create partnerships within the group so you have the support and resources to win. You will learn helpful tips on networking with others and utilising LinkedIn. You will share and get feedback from like-minded professionals.

You can learn more about our upcoming events here
https://events.b2bsunshinecoast.com.au

Event photography provided by Lauren Biggs Photography
https://www.laurenbiggsphotography.co...

Thank you to our sponsors
https://buylocalsunshinecoast.com.au/
https://mattersmagazine.com.au/