How AI Transforms Marketing Workflows!

Are you measuring the real impact of AI in marketing? In this clip, we break down how a Marketing AI Council can help organizations track use cases, streamline workflows, and drive measurable business outcomes.

Key takeaways:
• Measure AI initiatives based on business outcomes, not just adoption
• Use AI to enhance cross-functional workflows, from campaign production to content creation
• Example: Customer case studies—AI helps teams ask better questions, save time, and reduce costs
• Focus on use cases that touch multiple teams for maximum strategic impact

Whether you’re running AI initiatives, leading a marketing team, or exploring AI-driven workflows, understanding how to measure success is critical.

#MarketingAI #AIMarketing #MarketingStrategy #BusinessOutcomes #AIUseCases #MarketingAutomation #CrossFunctionalWorkflows

The video explores how to measure the impact of AI on marketing. It focuses on specific AI tools, and highlights real-world marketing strategies for small business. The video also demonstrates the use case diagram for AI projects in digital marketing.