The Small-City Strategy: How Jeff Goronkin, CEO of Urban Co-Works, Builds Thriving Coworking Hubs

Ever wondered how to build a successful coworking business in smaller markets that the big players ignore? Jeff Goronkin cracked the code by targeting overlooked cities and mastering the art of community-first growth.

Key Topics Covered:

How Jeff leveraged a "sandbox period" to learn coworking before committing to major investments

Why targeting smaller markets (populations 50-70k) can be more profitable than competing in saturated metros

The power of revenue-share lease agreements and how to negotiate them with landlords

Building relationships with economic development offices to secure grants and support

Why PR and community engagement are secret weapons for coworking success

Smart hiring strategies for community managers who can truly own their role

The importance of downtown revitalization as a core business strategy
-Lessons learned from expanding to three locations across NY, PA, and MA

Resources Mentioned in this Episode:

Jeffrey's LinkedIn profile - www.linkedin.com/in/jeffgoronkin

Urban Co-Works website - urbancoworks.com

-Everything Coworking Featured Resources:

Community Manager University - https://everythingcoworking.com/commu...

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space:
https://courses.everythingcoworking.c...

Coworking Startup School:
https://courses.everythingcoworking.c...

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✅ About Everything Coworking.

Welcome to Everything Coworking!

I help you launch and run profitable coworking spaces that fit your business and personal goals. Tune in for tips, advice, and insights on creating a successful coworking space. Learn from my weekly podcast, which features expert interviews and industry updates. Whether you're just starting or looking to improve your space, I've got you covered.

🔔 Hit subscribe now, and you won't miss expert tips, industry updates, engaging podcasts, and expert interviews on launching and running a profitable coworking space!
   / @everythingcoworking  

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