PSA vs. CSR: Purpose-Driven Messaging or Brand Strategy?

Public service advertising (PSA) and corporate social responsibility (CSR) both aim to influence society positively, but their roots and intentions differ. PSAs are typically non-profit campaigns focused solely on public good, while CSR efforts often blend social initiatives with brand promotion. Understanding the line between altruism and strategy is key in today’s media landscape.
#PublicServiceAdvertising #CorporateSocialResponsibility #PSA #CSR #BrandEthics #SocialImpact #CauseMarketing #PurposeDriven #MediaMatters #ConsciousBranding