Narrative-Driven Experiences: What Events Can Learn from Disney
Автор: Rockway Exhibits + Events
Загружено: 2025-06-11
Просмотров: 1337
You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.
In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer’s Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You’ll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.
✅ Why story-first thinking builds emotional equity and brand recall
✅ The difference between decoration and transformation
✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principles
Tune in to learn how to create brand experiences people don’t just visit—they remember.
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Connect with Theron Skees
LinkedIn: / theronskees
Connect with Matt Kleinrock
LinkedIn: / matt-kleinrock-9613b22b
Company: https://rockwayexhibits.com/
On the blog: https://rockwayexhibits.com/blog/the-...
🚨 Register for the show: https://tinyurl.com/EventMarketingRed...
#eventmarketing #experiences #brandexperience #eventstrategy
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