Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis
Автор: Measure Up | Marketing Data & Analytics Podcast
Загружено: 2025-12-19
Просмотров: 26
We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.
Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation.
Buckle up for the hot takes.
00:00 Casual Catch-Up and Thanksgiving Stories
01:08 Topic Introduction - Marketing Mix Modeling
01:34 Guest Introduction and Background
03:00 Differences in Marketing Practices: US vs Australia
06:27 Innovative Applications and Hackathon Projects
09:51 Marketers and Money Conference Overview
13:32 Challenges and Realities of Marketing Mix Modeling
16:36 Campaign Varying Model and Its Impact
24:30 Future of Media Measurement and Regulation
28:09 Introduction to Industry Insights
28:33 Integrating Work's Knowledge into Mate
30:02 The Role of MMM in Marketing
32:53 Challenges in Data-Driven Decision Making
34:48 Partnering with WARC for Effectiveness
35:53 Common Questions Asked to MAITE
38:34 Validating Outputs and Handling Errors
49:33 Open MMM Validation Framework
54:40 The Impact of Google and Meta on MMM
55:22 Conclusion and Future Discussions
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