Consumer Demand + Tech + Affordability = Massive Opportunity

Cosmetic dentistry is changing faster than ever — and if you’re not paying attention, you’re about to miss the biggest opportunity the profession has seen in decades. In this episode, Dr. Len Tau sits down with one of the leading voices in modern cosmetics, Dr. Brian Harris, to reveal how technology, consumer demand, and affordability are coming together to reshape the future of smile design.

Dr. Len welcomes cosmetic dentistry expert Dr. Brian Harris, a Phoenix-based cosmetic dentist known for pioneering patient communication, virtual consults, and modern smile design workflows.

Dr. Harris breaks down the massive shift happening in aesthetics — from the rise of 3D-printed hybrid veneers, to the power of Instagram, to why virtual consult funnels are now essential for case acceptance.

He shares how he scaled from one cosmetic case a week to three every day, why demand is exploding, and what dentists can do right now to attract more qualified patients. If you're looking to simplify your cosmetic process, improve case acceptance, and tap into this growing market, this episode delivers everything you need.

Here are some of the interesting topics we talked about.
-Cosmetic demand is exploding — patients are more educated than ever because of social media.
-3D-printed veneers are creating a new mid-tier option that’s half the time and half the cost of porcelain.
-Virtual consults pre-qualify patients, eliminate surprises, and dramatically increase case acceptance.
-Authentic social content wins — simple, honest videos perform better than outsourced, generic posts.
-Dentists who simplify their process (options, pricing, visits, financing) will dominate the next era of cosmetic dentistry.

Key Takeaways
00:16 Introduction and Event Announcement
02:25 The Journey into Cosmetic Dentistry
05:35 Harnessing Social Media for Growth
11:40 The Evolution of Cosmetic Dentistry
15:25 Streamlining Patient Engagement and Processes
19:30 The Impact of 3D Printed Veneers
22:50 Cost Comparisons and Patient Education
28:35 Future Trends in Cosmetic Dentistry
30:40 Resources for Dentists and Closing Thoughts

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Connect with Dr Brian
Instagram: @drbrianharris
Email: [email protected]
Website / Smile Virtual: https://www.smilevirtual.com/
Courses & Cosmetic Training:
👉 Available via Smile Virtual & direct inquiry on Instagram

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Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com

This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more at: https://www.callrail.com/

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