What it Takes to Build a Brand on Amazon | Amazon Ads

What does real brand building on Amazon look like in 2025?

In this episode, recorded live at Cannes Lions, Destaney Wishon (Co-Founder & CEO of BTR Media) sits down with Jeff Cohen (Amazon Ads) and Gabi Viljoen (Nestlé Health Science) for a real conversation about what’s actually working for brands right now.

They cover:

🟠 Why obsessing over your customer matters more than chasing ROAS
🟠 How AMC is helping brands become more precise
🟠 The role of entry points, lifetime value, and playbooks that actually evolve
🟠 Why creative is no longer optional and how AI is making it scalable
🟠 What modern full funnel strategy really means

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📩 Learn more about BTR Media at www.btrmedia.com