Brushes, Brides & Branding: Inside Jasmine Hoffman’s 25-Year Makeup Career | Friendors Podcast

In this episode of Friendors, host Shawn Miller sits down with Jasmine Hoffman, one of Vancouver’s most recognized makeup artists, to talk about her 25-year career in beauty and weddings. From studying at Vancouver Film School to working with thousands of brides and top brands, Jasmine shares how she built a lasting business through authenticity, consistency, and a whole lot of pink.

She opens up about her early days freelancing, her transition into wedding and event makeup, and how she’s turned her passion for artistry into a powerful personal brand. Whether you’re a wedding vendor, beauty professional, or creative entrepreneur, Jasmine’s journey will inspire you to lean into your unique style, stay consistent, and create magic that lasts.

💡 In this episode, you’ll learn:

How Jasmine launched her makeup career from film school to full-time artistry

The importance of personal branding in the beauty and wedding industries

Why consistency and authenticity attract the right clients

How to grow a team and business without losing your creative spark

Tips for longevity and success as a freelance artist

💋 About Jasmine Hoffman Beauty:
Jasmine Hoffman is a Vancouver-based celebrity makeup artist and educator specializing in weddings, events, and brand collaborations. Her signature pink aesthetic and focus on confidence have made her one of the most sought-after artists in Western Canada.

📲 Connect with Jasmine Hoffman:
Instagram: @jasminehoffmanmakeup

Website: www.jasminehoffman.com

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