Episode 104: (NBA) Danielle Mansell — Memberships & the Modern NBA Fan
Автор: Scoreboard - How Athletes Define Success
Загружено: 2025-10-07
Просмотров: 16
In Episode 104 of Scoreboard, Chris Titley speaks with Danielle Mansell, Vice President, Service and Fan Experience at the Dallas Mavericks about how one of the NBA’s biggest teams designs loyalty that lasts.
Fresh from a visit to Australia, Danielle reflects on what she observed from Aussie clubs and how it sharpened her thinking around community and fan relationships.
She talks about the evolving approach to membership tiers, segmenting audiences, and delivering value to different types of fans from superfans to casual attendees.
She discusses the reality of modern fandom in the NBA where trades, drafts and constant player movement make brand loyalty more important than ever and how the Mavs aim to connect through consistency, experience, and trust.
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