Business Strategy Shifts: Leveraging Technology and Finding Focus (56)

Lars, Tony, and Chad reveal the strategies they are bringing back from the Cloud Security Summit. Learn how to use cameras and AI as operational tools, not just security products, and why laser-focus is the key to breaking growth barriers.

Key Takeaways:


Cameras as Operational Tools: Using video analytics to track customer traffic, line wait times, and theft patterns.



The Eva AI Agent: How you can write your own AI functions for your security platform.


The Unified Platform Value Prop: Simplifying the customer experience by offering one vendor for a full suite of products.


Sales Shift: Stop selling security and start solving business operations and facility challenges.




Laser Focus Strategy: The vital need to trim the noise and focus only on serving your ideal customer.


Future Verticals: The difficult decision of choosing which new area (e.g., multifamily, low-voltage, automatics) to invest in next.

Timecodes:

0:00 Introduction & Conference Context


4:02 The Unified Platform & Simplifying the Customer Experience


8:30 The Shift: Selling Cameras as Business Analytic Tools


10:45 Example: Using Facial Recognition for Customer Service



13:58 The Power of AI Agents (Eva) & Auditing Tools


18:15 The "Cold Calling" Who: Finding the Right Personality for Sales


20:45 The Core Strategy: Getting Laser-Focused on the Ideal Customer


24:35 Future Podcast Topic: Choosing the Next Vertical