Children’s Book Marketing Tips from Best-Selling Author

Struggling to market your children’s book? Bestselling children's book author Ron Keres (Finn the Frog Collection) breaks down what actually converts: hot titles, conversion-ready covers, A+ content, smart Amazon ads, profitable school visits, series branding (spine numbers!), and simple merch that fuels word-of-mouth. We also talk spooky bestsellers (The Scariest Story You’ve Ever Heard, The Scariest Campfire Story You’ve Ever Heard), a children's book illustrator collaboration with Arthur Lin, a Sourcebooks partnership, Bass Pro placement, and the day Jack Black read Ron’s children's books to kids in the hospital.

Featured books:
This Book Is a Mistake • This Book Is Viral • This Book Is on Fire • The Scariest Story You’ve Ever Heard • The Scariest Campfire Story You’ve Ever Heard

https://ronkeres.com/
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How to draw Finn the Frogg:    • How to draw Finn the Frog | Ron Keres & Ar...  
Mentions:
https://www.upworks.com
Theodore Seuss Geisel Award:
https://www.ala.org/alsc/awardsgrants...

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LONG DESCRIPTION
Struggling to market your children’s book? In this deep dive, award-winning children's book author Ron Keres (the Finn the Frog series: This Book Is a Mistake, This Book Is Viral, This Book Is on Fire, and more) shares his ideas for children's book marketing, from first draft to a recognizable brand parents, teachers, and librarians trust.

We discussed:
Amazon Ads that don’t burn cash: Start lean, optimize for profitability, and scale what works.
School-visit sales engine: 3-children's book bundle + plush bonus
Series branding that compounds: Spine numbers, back-matter cross-promos, and QR codes for free coloring sheets.
Guerrilla marketing & merch: Finn plush, magnets, stickers, and “water-bottle billboards” kids carry everywhere.
Distribution & partnerships: Working with a distributor, partnering with Sourcebooks for the “scary” line while keeping Finn indie.
Awards that matter: Vetting awards, avoiding pay-to-win schemes, and the significance of the Illinois Reading Council selection.
PR moments that travel: How Jack Black's reading Ron’s children's book via Lollipop Theater boosted discoverability.
*Action steps for beginners: Honest beta readers, great covers, series thinking, and a simple children's book marketing stack you can implement now.


#ChildrensBooks #SelfPublishing #AuthorTube #marketingtips