American Food is Broken, One Man is Fighting Back - A Documentary of a Filmmaker's -Patrick Sullivan

Patrick Sullivan Jr. never planned to make a documentary about America's food system. But after surviving thyroid cancer at 38, he couldn't shake one haunting question: what caused it?
Nobody could tell him. Not the naturopathic cardiologist. Not the surgeons. Not the specialists who gave him three different opinions. The shame of being president of a nutritional supplement company while battling cancer ate at him. The anxiety made him physically ill for months. And when it was all over, when the thyroidectomy was done and his medication was dialed in, he buried it. Until a documentary director asked him why he really cared about clean food.
That's when it clicked. Eleven years after his diagnosis, Sullivan realized he was still furious that no one could explain what happened to his body. The food we eat matters. The coffee laden with pesticides and heavy metals matters. The impossibility of finding organic milk and clean syrups in Scottsdale matters. So he and his wife started Firefly Organic Coffee and Market. Then they started filming.
Breaking Big Food isn't about monetization. Sullivan and his team asked their distributor if they could leak it to YouTube for free because the documentary is about inspiration, not profit. Already 70,000 people have watched it through pure word of mouth, no advertising spend. The Arizona film tax credit covered production costs. What started as a personal health journey became a grassroots movement to expose how America's food system went rotten and how everyday people are reviving it, one local purveyor at a time.
Sullivan brings the perspective of someone who's lived on both sides. He co-founded Jigsaw Health with his father over 20 years ago, so he understands supplements and nutrition from the inside. He was also the lead singer in a Weezer tribute band called Bud Weezer, complete with Buddy Holly glasses he didn't need yet. But mostly, he's someone who survived cancer without understanding why it happened and refuses to let that question go unanswered for others.
The film follows Sullivan's journey through Phoenix's emerging clean food scene while unpacking the systemic failures that make finding genuine nutrition nearly impossible in America. It's personal, it's local, and it's spreading like a grassfire.
Watch Breaking Big Food at breakingbigfood.com or find it on Amazon Prime and Apple TV. Learn more about Jigsaw Health's electrolyte solutions at jigsawhealth.com.
BIG IDEA
Eleven years after thyroid cancer, Patrick Sullivan realized he was still furious that no one could explain what happened to his body, so he made a documentary exposing how America's food system went rotten and how everyday people are reviving it.
Links:
• Breaking Big Food on IG:   / breakingbigfood  
• Jigsaw Health on the web: https://www.JigsawHealth.com
• Jigsaw Health on TikTok:   / jigsaw_health  
• Jigsaw Health on IG:   / jigsaw_health  
• Jigsaw Health on FB:   / jigsawhealth  
• Patrick on X:   / realpatrickjr  
• Patrick on IG:   / patricksullivanjr  

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