Deconstructing the "Career Goals / Why MBA / Why Our School" MBA Essays

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Greg Guglielmo, Founder of Avanti Prep, deconstructs the classic "career goals, why MBA, and why this school" application essay. He walks through the six "key parts" that underlie the main essay question; how to address those underlying "parts" with authenticity, depth, and specificity; and how to look out for subtle variations in this essay question between schools.

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2:10: Introduction to the type of essay question(s) this video is focused on
4:00: The importance of these concepts to your overall MBA application narrative
4:27: Deconstructing the "goals / why MBA / why XYZ school" essay question into six parts
9:05: How to develop and communicate the specificity of your short-term goals
15:43: How to develop and communicate the specificity of your long-term goals
18:34: How to communicate the passion and purpose behind your goals
20:38: What knowledge, skills and experience do you already have that is relevant to these goals?
22:07: What knowledge, skills and experience are you missing (i.e., gaps / why MBA)?
25:15: How exactly do XYZ school's specific resources / offerings / community fill these gaps?
28:03: Don't forget to articulate how you will uniquely contribute to each program!
33:32: The amount of space to allocate to each part / make sure you connect the dots
37:50: Rule of thumb to make sure you are being specific enough in your essays
38:58: Examples of full or almost-full versions of this essay question (e.g., Foster, LBS, Wharton, Kelley)
45:30: Examples of cross-response versions of this essay question (e.g., Columbia, Tuck, Booth)
48:45: Examples of targeted or part-focused versions of this essay question (e.g., Darden, Ross, Johnson, Yale)
52:00: Examples of short answer only versions of this essay question (e.g., Harvard, Fuqua, Kellogg, McDonough)
53:14: Wrap-up and applicant questions