Retail Revolution: Navigating the Future with Matt Nichols

Retail media has evolved from a land grab to a strategic battleground — and AI is about to reshape everything.

In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Matt Nichols, partner at Commerce Ventures, to explore how retail media networks are maturing, why AI-powered shopping could succeed where Google Shopping and TikTok Shop didn't, and how lean supply chains and marketplaces are driving the next wave of retail innovation.

What you'll learn:

• Why retailers can no longer afford to fully outsource their media strategies — and what control actually looks like in 2024

• How AI is shifting retail advertising from keyword targeting to product associations, unlocking smarter search and better consumer experiences

• Why interactive AI platforms like ChatGPT have more potential to transform shopping than previous attempts

• The rise of lean supply chains (think Shein and Temu) and why keeping inventory close to manufacturers changes everything

• How marketplaces are becoming essential revenue drivers for retailers — boosting both conversion and ad demand

• Amazon's strategy to block AI traffic and protect its position as the search destination for commerce

Matt brings 20 years of venture capital experience investing in retail and commerce, offering a unique perspective on where the industry is headed and what it takes to build a sustainable retail media business.

Whether you're building a retail media network, managing brand campaigns, or investing in the future of commerce, this conversation is packed with strategic insights you can't afford to miss.

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