Jeremy Desel on how autonomous trucks & AI will rewrite logistics | Paradigm Podcast

In this episode of Paradigm, we sit down with Jeremy Desel, Senior Director of Communications & Marketing at Bot Auto, one of America’s most ambitious autonomous trucking startups.

From 20+ years as a TV journalist to leading crisis communications to now running all of marketing as a “one-man autonomous department,” Jeremy has seen storytelling, technology, and trust evolve across industries and he’s helping shape how the future of logistics will work.

#ExpertParadigm #ParadigmShift

💡 Chapters
00:00 Intro
00:27 Jeremy’s career journey
01:11 Media changes & storytelling
03:05 Shift to corporate comms
04:16 Crisis comms experience
04:33 Joining Bot Auto
04:55 Humanless trucking explained
06:14 Running marketing solo with AI
07:17 AI for first drafts
08:19 Smarter content planning
12:49 How the team stays lean
15:00 Continuous validation model
16:01 Humanless vs driverless
17:29 Cost-per-mile breakdown
18:41 Using BCG’s CPM framework
22:10 Communicating complex metrics
25:14 What a real crisis looks like
28:02 Building public trust in autonomy
33:10 Safety & redundancy explained
37:31 Rapid fire

🎧 Listen if you’re passionate about:
AI’s real impact on logistics and supply chain | Autonomous trucking and next-gen mobility | Leadership inside emerging deep-tech industries

About Paradigm
Paradigm is a podcast by Aubergine that explores transformative journeys where technology impacts human lives.
Through candid conversations with visionary founders, product leaders, and innovators, we uncover stories of bringing ideas to life.

👉 Subscribe for more inspiring conversations: / @aubergine-co