Beyond the numbers, data analytics for storytelling. | Micky Chhabda | TEDxOCU
Автор: TEDx Talks
Загружено: 2025-04-28
Просмотров: 5840
Numbers offer far more than surface-level insights. They represent both short-term and long-term goals, and through analytics, they create a comprehensive picture. Data provides not just quantitative information, but also visual and narrative context that drives understanding. By looking beyond the figures, we uncover meaning, guide decision-making, and create measurable impact. This is the true value of data analytics. Micky Chhabda is an expert in Marketing Mix Modeling (MMM) and Analytics Consulting with experience in Marketing Analytics, Business Consulting, Project Management, and Data Science. Micky specializes in leading transformative analytics projects across diverse industries, leveraging advanced tools and methodologies to optimize strategies and educate companies on where to put their next marketing dollar. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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