Social Sharing Engines - Video Pipelines that Transform User Data | Matthew McGillivray

Your users are sitting on a mountain of data. What if you could turn that into something they'd actually want to share?

At the last Perth Mobile App Developers Meetup, Matthew McGillivray walked us through how he builds video pipelines that transform real user data into dynamic, animated content ready to be rendered, downloaded, and shared across social platforms.

It's the same thinking behind campaigns like Spotify Wrapped, but with tools developers can actually use, and infrastructure that works at scale.

He showed us how tools like Remotion and Rive can be used together to design rich animations, pull in live data, and render out frame-perfect videos using serverless Lambdas. You’ll see how he handles performance, cost and concurrency, how to build deterministic timelines, and how to create shareable experiences that don’t break your rendering budget.

And whether it’s for social campaigns, in-app rewards, or brag-worthy stat summaries, it all adds up to more visibility, better engagement and actual business outcomes.

This was recorded at the May 2025 edition of the Perth Mobile App Developers Meetup, hosted by Adapptor. For more information about upcoming events, follow the link in our page description to the Meetup page!