New Year’s Resolutions, $10 Gyms, and MRIs: Selling Healthcare in 2026

In this New Year kickoff episode, Dave, Tony, and Jimmy break down why most resolutions fail by January 12 and what physical therapists (and other providers) can actually do about it.

From fitness influencers and Planet Fitness genius marketing to full body MRI experiences and Peter Attia’s high end health model, the guys explore what really sells in healthcare and wellness and how physical therapy clinics can adapt, differentiate, and grow in 2026.

🎧 Watch more from PT Pintcast →   / @ptpintcast  

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⏱️ EPISODE BREAKDOWN
[00:00] — Fitness Influencers
[00:19] — New Year Resolutions and Personal Goals
[00:53] — Jesse Itzler's Inspirational Journey
[02:45] — The Concept of Misogi Challenge and Mini Adventures
[03:19] — The Importance of Winning Habits
[04:13] — Challenges of Maintaining Resolutions
[05:32] — The Role of Coaches in Achieving Goals
[06:24] — Understanding Client Needs and Failures
[07:08] — Marketing and Selling Physical Therapy
[08:41] — Planet Fitness Business Model
[11:20] — Client Engagement and Growth Strategies
[14:24] — Full Body MRI Services
[15:47] — Evaluating Health Services
[16:10] — Chat GPT Search Results
[16:43] — Kim Kardashian's MRI Marketing Controversy
[17:33] — Influencer Marketing in Healthcare
[18:37] — MRI Pricing and Locations
[19:44] — The MRI Experience
[20:09] — Times Square Booth Idea
[20:50] — Influencer Deals and Local Influencers
[22:11] — Podcast Guest Placement Services
[24:47] — Monetizing Physical Therapy Evaluations
[28:16] — Marketing Reviews and LinkedIn Campaigns
[29:20] — Content Creation and Podcast Growth
[31:11] — Apple Pricing Business in PT
[32:13] Parting Shots and New Year Wishes

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#PhysicalTherapy #HealthcareMarketing #FitnessResolutions #PlanetFitness #PeterAttia #PracticeGrowth #WellnessBusiness #MRI #NewYearsResolutions