Why Miu Miu Is Suddenly Everywhere

Miu Miu was once the quiet side project in the Prada universe. A label for editors, art girls and fashion insiders.

Then a chopped-up micro mini skirt hit the runway, ballet flats took over TikTok, and suddenly Miu Miu turned into the brand everyone recognised.

In a few seasons, it went from cult favourite to global obsession:
searches for the skirt, the flats and the bags exploding, celebrities and K-pop idols in full Miu Miu looks, and the brand quietly becoming a major growth engine inside the Prada Group.

This video looks at how that happened and what could go wrong next.

𝗪𝗲’𝗹𝗹 𝗲𝘅𝗽𝗹𝗼𝗿𝗲
how Miu Miu started as Miuccia Prada’s experimental “little sister” in the 90s
the runway moment that turned one micro mini skirt into an online event
the rise of ballet flats, balletcore and the so-called “Miu Miu girl”
why Gen Z connects so strongly to this messy, self-aware kind of luxury
and the risk every cult brand faces once it becomes too popular
Has Miu Miu built a new kind of modern luxury house,
or are we watching a hype cycle in real time?

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗰𝗵𝗮𝗻𝗻𝗲𝗹
In-depth stories about fashion houses, designers and the business behind luxury
Scripted, narrated and produced in-house
Subscribe if you enjoy long-form fashion breakdowns

𝗨𝘀𝗲 𝗼𝗳 𝗳𝗼𝗼𝘁𝗮𝗴𝗲 & 𝗶𝗺𝗮𝗴𝗲𝘀
This video includes images and short clips for the purpose of commentary, analysis and education.

All media is used in a transformative way and only where necessary to explain the story being told.