Episode 1 — Unlocking Creative Flow with Matthew Braga of Dropbox | The Exception Podcast

For the very first episode of The Exception Podcast, I sit down with Matthew Braga, Senior Manager of Corporate Communications at Dropbox—a veteran technology journalist, writer, and storytelling strategist whose work has appeared in major publications across tech and culture. We filmed this conversation inside Dropbox HQ in San Francisco, giving this episode an authentic behind-the-scenes feel from one of the world’s most creativity-driven tech companies.

Matthew and I dive deep into the modern creative process, discussing what it means to stay inspired in a world full of noise, pressure, and constant deadlines. We explore how journalists, writers, and creatives can tap into their unique “zone,” how to break through mental blocks, and why protecting your creative energy is just as important as the work itself.

We also talk about AI tools and automation, and how technologies like Dropbox’s intelligent workflows are reshaping the way creative teams ideate, organize, and execute big ideas. From editorial storytelling to creative strategy, Matthew shares how AI can enhance—not replace—the human spark.

If you’re a creator, writer, filmmaker, entrepreneur, or anyone trying to balance inspiration with productivity, this episode is a blueprint for staying creative in a fast-moving world.

Topics we cover:

How writers and journalists structure their creative routines

The psychology of finding your “creative zone”

Why environment matters—and how Dropbox builds spaces for creators

The evolving relationship between creativity and AI

How automation and smart tools can optimize your workflow

Staying inspired while juggling deadlines, projects, and real life

Recorded at Dropbox Headquarters | San Francisco, CA