What is a SWOT Analysis? - Key CIMA E2 + CIMA E3 Theory

SWOT is a KEY analysis tool that comes up time and time again throughout the CIMA syllabus, as well as the wider business world...
However, it's especially important that you have a solid understanding of it for your CIMA E2 and CIMA E3 exams.

In this video, our E2/E3 tutor, Anthony Williams, introduces SWOT, using examples throughout to explain the tool in detail. Discover how looking at Strengths, Weaknesses, Opportunities and Threats in a businesses internal and external environments can be used to find ways for the business to compete.

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This video is a sample of our full CIMA E3 tuition video series.

You can purchase the FULL tuition video series which includes other KEY topics such as business strategy, strategic choice and strategic implementation here - https://www.astranti.com/cima/strateg...
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