Why visual merchandising is important for retailers

In a recent interview with Retail Insider, Ani Nersessian, owner of VM ID, shared her expert insights on how retailers can optimize their store layouts to enhance customer experience and boost sales. As visual merchandising becomes increasingly important in the competitive retail landscape, understanding store design’s impact on consumer behaviour is critical for maximizing return on investment.

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Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024 and in 2025. He was also named in 2021 and 2024 as one of the top business journalists in the world by PR News.