How Brand Experience Scales a Business Without Ads

How do you build a brand experience that scales while protecting your reputation and client trust? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay, co-founders of Prospect Events.

From launching an events company just months before the pandemic to scaling a global business through referrals alone, Meredith and Jessica share how brand experience, client relationships, and strategic boundaries have driven their growth across 35+ countries.

This conversation is packed with insights for women entrepreneurs, service-based business owners, and creative founders who want to scale without burnout, protect their reputation, and build a brand clients actually talk about.
You’ll learn why brand experience goes beyond logos and websites, how client trust fuels referral-based growth, and what it takes to scale a business while staying aligned with your values.

✨ Topics include brand experience, personal branding, visibility strategy, CEO mindset, client experience, and scaling a service-based business.

⏱️ Timestamps
00:00 Birth of Prospect Events
07:45 Branding & Marketing Strategy
14:45 Network & Client Relationships
18:14 Brand Experience & Trust
25:19 Scaling & Hiring
29:23 Trusting Your Gut
31:20 Future Growth

🔗 Guest Links
🌐 Website: https://www.prospectevents.com
📸 Instagram:   / prospect.events  
💼 LinkedIn:   / prospectevents  
🎧 Podcast: The Eventful Podcast

Explore Branding by Jo: www.brandingbyjo.com