How to Nail Your Product Positioning with April Dunford

Product positioning is the basis of your marketing, sales, and product strategy. In this video, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.
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In this video, April Dunford (author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It) will:

✔️ Describe how smart product positioning can deliberately shape how your customers perceive your offering to set your company up for success
✔️ Show you examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments
✔️ Give a deeper dive into her product positioning framework

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► Purchase April's book, Obviously Awesome, on Amazon. https://www.amazon.com/Obviously-Awes...

03:14 Market Categories
15:59 Trends

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