Marketing Orientation Explained | Production, Product, Selling, Marketing & Societal
Автор: MANAGEMENT AVENUE
Загружено: 2026-01-11
Просмотров: 16
Market Orientation is a business approach that focuses on understanding customer needs, monitoring competitors, and coordinating all organizational activities to deliver superior value. In this lecture, we explain the concept of market orientation, its key components, and why it is essential for business growth and competitive advantage.
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