Daryl Oberg: Transforming Organic Strategy with the Google Ad Grants

Reach more supporters and secure $10,000 per month in free advertising using the Google Ad Grant to transform your organic strategy.

Organic reach on social media and email is increasingly restricted by algorithm changes, making it harder for nonprofits to reach new audiences. Daryl Oberg reveals how the Google Ad Grant provides eligible organizations with $10,000 a month in ad spend to scale their impact without additional cost. You will learn the five essential steps to get approved and how to use search, image, and video ads to drive global donations. This session offers a clear path to expanding your mission's reach beyond local geography with minimal organizational burden.

TIMESTAMPS

00:00 - Why organic reach is no longer enough for nonprofits 01:15 - The Google Ad Grant: $10,000 per month in free ad spend 02:30 - Scaling donations and reach beyond your local area 03:45 - Five steps to apply, set up, and keep your grant 05:00 - Managing AI-powered campaigns with minimal staff burden

KEY LINKS & RESOURCES

Full event website: https://events.techsoup.org/j/h2t46hr...

Presenter LinkedIn:   / daryloberg  

AYD Internet Marketing: https://www.aydmarketing.com

HASHTAGS

#GoogleAdGrant #NonprofitMarketing #DigitalAdvertising

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