Digital Marketing for Small Business

#digital_marketing_for_small_business #small_business_marketing #why_digital_marketing_is_important

In today’s digital-first world, small businesses can no longer afford to ignore the power of digital marketing. Consumer behavior has shifted—people now research products, read reviews, and make decisions online before stepping foot into a store or calling a service provider. A strong digital presence is essential for small businesses that want to stay relevant and competitive.

This video breaks down why digital marketing matters for small business success, highlighting how online platforms help build visibility, credibility, and long-term customer relationships. From mobile-optimized websites and search engine optimization to social media and email campaigns, digital tools offer affordable, scalable ways to grow.

Digital marketing isn’t just about visibility—it’s about earning trust. Customers are more likely to choose businesses with professional websites, strong reviews, and responsive communication. Maintaining consistent branding and engaging with your audience across multiple channels builds loyalty and strengthens your reputation.

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About this author:
Jacob Korenblum is a globally recognized leader in enterprise digital strategy, with over 15 years of experience designing and implementing digital solutions for real-world challenges in emerging markets. His work spans across Africa, Asia, and the Middle East and has been featured by major publications such as The Financial Times, Forbes, Devex, and Scientific American. Currently based in Toronto, Canada, he balances his professional pursuits with a passion for sailing.

Early Career in Global Development and Social Innovation

Korenblum’s career began with a strong commitment to social justice and global aid initiatives. After earning a Bachelor of Arts in International Relations from the University of Toronto in 2004, he joined the Education Development Center (EDC), a global nonprofit headquartered in Washington, D.C. At EDC, he advanced into a leadership role, overseeing monitoring, evaluation, and communications for a major project in the Middle East, where he lived and worked for several years.

Following his time at EDC, Korenblum worked with Oxfam from 2008 to 2010, leading microenterprise assessments and mobile technology projects in regions including Malawi, India, Haiti, and Kenya. His work focused on developing sustainable economic opportunities and empowering marginalized communities.

Entrepreneurship and the Founding of Souktel

In 2005, inspired by the widespread use of mobile phones in low-connectivity regions, Korenblum co-founded Souktel, a nonprofit social enterprise aimed at connecting job seekers with employers using SMS technology. The platform emerged in response to internet access challenges in Palestine and similar regions. Under his leadership, Souktel expanded to serve over 500,000 users across 30 countries, offering mobile solutions for employment, legal services, and women’s empowerment.

Shift to Digital Policy and Strategy

In 2018, Korenblum transitioned into the public and private sectors, joining the Ontario Digital Service. There, he led digital policy development from 2018 to 2021, playing a key role in delivering streamlined and accessible digital services for citizens, including COVID-19 response platforms that were later adopted nationwide in Canada.

Academic Background

Jacob Korenblum is a Harvard-educated expert in social enterprise and education policy. He was awarded the prestigious Catherine B. Reynolds Foundation Fellowship in Social Enterprise in 2005 and completed a Master of Education from the Harvard Graduate School of Education in 2006.

Thought Leadership and Advocacy

Beyond his executive roles, Korenblum has contributed as a UNESCO Pearson Digital Literacy Initiative advisor, authored content for UNICEF, and served on the Advisory Board for the Global Youth Economic Opportunities Summit from 2016 to 2018.

Ongoing Charitable Work

Korenblum remains deeply committed to global social impact. For over four years, he has served as a strategic advisor to The Global Citizens’ Initiative, an organization focused on advancing human rights, sustainability, climate action, and conflict resolution.

Legacy and Values

Throughout his career, Jacob Korenblum has consistently used innovation and digital strategy to promote inclusive development. His work has empowered countless individuals and communities, bridging the gap between technology and opportunity in underserved areas. He continues to advise and collaborate on initiatives that support small business owners, education access, and social equity worldwide.