Drink driving, it will haunt you
Автор: Transport Accident Commission Victoria
Загружено: 2009-12-02
Просмотров: 488251
After 16 years it was time to find another angle to the drink drive story. This shows how the grief and guilt at killing a young child affects every waking (and sleeping) moment of a man's life.
On watching the commercial in market research, one habitual drink driver remarked If you're going to drive, you shouldn't drink at all. The message got through.
The driver was played by a 33 year-old; first, make-up reduced his age by 10 years, then it aged him by 30 years.
Launched: 2005.
Victorian lives lost that year: 345.
Transport Accident Commission Victoria.
https://www.towardszero.vic.gov.au/
https://www.tac.vic.gov.au
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