#ecommerce

In this episode, I sit down with Geoffrey Gualano from A2X to break down what reliable, scalable ecommerce accounting actually looks like when you’re selling on ‪@shopify‬ ‪@amazon‬ ‪@Etsy‬ ‪@Walmart‬ ‪@eBay‬ and more. We talk through how A2X translates messy payout data into clean, accurate summaries for ‪@quickbooks‬ ‪@xero‬ and ‪@NetSuite‬ so you get books you can trust without drowning in manual journal entries.

Geoffrey walks through the origins of A2X, why it’s become the go-to tool for top ecommerce accountants and bookkeepers, and how it handles the complexity of fees, refunds, timing differences, and fast-changing platform rules. We also cover mapping best practices, support options, scalability for high-volume sellers, and what the future looks like as #ai begins to layer into ecommerce workflows.

If ecommerce accounting has felt messy, time-consuming, or inconsistent, this conversation will give you a much clearer path forward.

Chapters:
00:00 Intro
00:09 Why ecommerce accounting is so complex
00:41 What A2X actually does
03:05 How A2X started and grew globally
06:10 Mapping, accuracy, and staying ahead of platform changes
10:25 Support, onboarding, and real users’ biggest pain points
13:40 When to move beyond free tools and connectors
18:02 Scaling from small shops to high-volume, multi-channel brands
24:35 Reconciliation reports, month-end close, and peak-season volume
31:55 Future roadmap: TikTok, AI, and long-tail automation
38:58 Final takeaways and how to get in touch

#ecommerce #accounting #quickbooks #a2x #shopify #amazon #bookkeeping #netsuite #xero #finance #onlineselling

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