How To Change Attribution Settings For Your Facebook Ads

Meta Ads Manager offers two attribution models: standard attribution lets you choose time windows and engagement types for conversion credit like click-through, view-through, or engaged-view, while incremental attribution optimizes for conversions directly caused by your ads. Your attribution choice affects how Meta's algorithm delivers ads, so a 7-day click setting targets people likely to convert within that window. Choose settings based on your sales cycle to optimize results.