The Importance of Google Analytics 4 in your Digital Marketing Strategy

Google Analytics 4 is a powerful tool that every marketer can use to understand the customer's digital journey and use data to inform, optimize and target marketing campaigns.

In this video:
During this Master Class, Rod Jacka, Head of Data and Analytics for Incubeta Australia will take you through 3 key use cases for Google Analytics 4 and how you can use these to improve the results of your digital marketing.

Incubeta, a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients.

Check out Incubeta's LinkedIn here .. https://bit.ly/4dT68nC
Check out Incubeta's Youtube Channel .. https://bit.ly/3XyB1I2

#digital #agency
Key Take-aways:
How to configure GA4 to add value to your conversion event and develop Return on Ad Spend measures for non-ecommerce websites.
Develop powerful audience strategies to expand your marketing reach via Google Ads using Google Analytics data.
See practical use cases for how you can use Google Analytics to get more from your investment in Google Ads.

Timestamps:
00:00 - 03:55 What is changing in the world of google analytics - introduction
03:55 -14:06 First Party Data & Data Activation
14:06 - 30:36 Audiences
30:36 - 38:16 ROAS (return on ad spend)
38:16 - 46:30 Q&A With Rod & Sam

About Incubeta:
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

Want to learn more? Check out the Incubeta website - https://bit.ly/3ESq497
Want to learn more about GA4? Click Here    • GA4 Masterclass |  Improving Your Marketin...  

Check out our other videos on GA4:
   • How to Do Custom Events Configuration in GA4  
   • How to Understand Attribution Reports in GA4  

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Website: https://bit.ly/3ESq497