How to Test App Messaging with Jobs to Be Done

In this clip, Daphne Tideman explains how to apply the Jobs to Be Done (JTBD) framework to app messaging. Learn how to identify the right messaging angles, run effective tests, and measure impact across channels like Meta ads, emails, and push notifications. Daphne also shares practical strategies for narrowing down messaging, understanding user motivations, and finding the copy that resonates.

Watch the full episode:    • Boost Conversion and Retention with Jobs t...  

Key Takeaways:

🔹 How to use JTBD to identify key messaging angles
🔹 Running tests across Meta ads, email, and push notifications
🔹 Measuring effectiveness and optimizing based on data
🔹 Using competitor analysis and review mining to refine messaging

Subscribe to the podcast → https://www.subclub.com

Find Daphne's guides on the RevenueCat blog: https://www.revenuecat.com/blog/autho...
Read Daphne's guide to JTBD: https://www.revenuecat.com/blog/growt...